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The RL500 - Robomow

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Frequently asked questions


Vision

Friendly Robotics aims to become a global leader in the emerging sector of Consumer and Home Robotics. Consumer and Home Robotics is the "killer app" of the Intelligent Appliances market and Friendly Robotics has strategically positioned itself as the leading player in the field. The Company's "state of the art" and highly effective robotic devices perform mundane, repetitive and time-consuming tasks, thereby liberating people from routine chores and improving the quality of life for users. Friendly Robotics is the first, and currently the only company in the world to focus on Home and Consumer Robotics.

Timing

Several factors have converged to make the time right for Home and Consumer Robotics. People are now ready to accept robotic devices. They are pressed for time more than ever before and want freedom from time-consuming routine chores. A majority of consumers are now accustomed to using PCs, cell phones, Internet, PDAs, and a whole host of other electronic devices. For them, the use of robots is a natural evolution. Friendly Robotics has perfected intelligent, mobile robotic technology at the right price for mass-market adoption.

The Company

The Company today leads the home and consumer robotic appliances industry and is positioned to grow as the market further develops. The Company was first to market with a practical robotic appliance targeting the mass market. It has developed significant barriers of entry for competitors including its patented Roboscan navigational technology and significant operational experience in the market. As a market-driven company, in a technology-focused industry, the Company has initiated a comprehensive marketing strategy aimed at developing an enduring consumer brand. Its multi-channel strategy yields maximum flexibility in the "net-enabled" consumer marketplace, and enables the Company to rapidly achieve a dominant and sustainable market position.

The Market Potential

The Home and Consumer Robotics sector has enormous potential. As the household appliance market converges with robotic technology, a massive new market space is created. In this space, it is expected that in a few years North American homes will ordinarily run several robotic devices.

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