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Frequently asked questions
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Vision
Friendly Robotics aims to become a global leader
in the emerging sector of Consumer and Home Robotics. Consumer
and Home Robotics is the "killer app" of the Intelligent
Appliances market and Friendly Robotics has strategically positioned
itself as the leading player in the field. The Company's "state
of the art" and highly effective robotic devices perform
mundane, repetitive and time-consuming tasks, thereby liberating
people from routine chores and improving the quality of life
for users. Friendly Robotics is the first, and currently the
only company in the world to focus on Home and Consumer Robotics.
Timing
Several factors have converged to make the time
right for Home and Consumer Robotics. People are now ready to
accept robotic devices. They are pressed for time more than ever
before and want freedom from time-consuming routine chores. A
majority of consumers are now accustomed to using PCs, cell phones,
Internet, PDAs, and a whole host of other electronic devices.
For them, the use of robots is a natural evolution. Friendly
Robotics has perfected intelligent, mobile robotic technology
at the right price for mass-market adoption.
The Company
The Company today leads the home and consumer robotic
appliances industry and is positioned to grow as the market further
develops. The Company was first to market with a practical robotic
appliance targeting the mass market. It has developed significant
barriers of entry for competitors including its patented Roboscan
navigational technology and significant operational experience
in the market. As a market-driven company, in a technology-focused
industry, the Company has initiated a comprehensive marketing
strategy aimed at developing an enduring consumer brand. Its
multi-channel strategy yields maximum flexibility in the "net-enabled"
consumer marketplace, and enables the Company to rapidly achieve
a dominant and sustainable market position.
The Market Potential
The Home and Consumer Robotics sector has enormous
potential. As the household appliance market converges with robotic
technology, a massive new market space is created. In this space,
it is expected that in a few years North American homes will
ordinarily run several robotic devices.


If you would
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